Recently, in some short video platforms, from time to time, there will be such a "thriller" scene: the camera swept across a room, dozens of computers were placed on the table, the anchor on the screen was live online selling goods in real time, but the caption said: "Too scary, 200 square meters of live base is empty, all AI digital people live." However, when the camera zoomed in on the computer screen and looked closely, the anchors appeared as realistic as real people.
Since the emergence of ChatGPT, once again triggered people's attention and hot discussion on artificial intelligence, many industry areas have also accelerated the "intelligent" attempt, in the field of live delivery, there has been this "AI digital person anchor." The reporter noted that in some companies in Jinan, AI digital anchors have begun to replace real people and appear in the broadcast room.
This time, AI will "rob" whose rice bowl? Some enterprises in Jinan are using "AI digital anchors" to replace real people and appear in the broadcast room.
Virtual anchors work in batches
"The digital human live broadcast test was stable for three days, and there were no system problems or platform violations." Chen Lei, general manager of Maimang New Media, has been deeply cultivated in the field of self-media for more than ten years, and when the "AI digital human anchor" appeared, he was keen to capture this new trend.
Chen Lei introduction, digital people is not a new word, before Luo Tianyi, Liu night Xi and so on are very red virtual idols, but with the current popular digital people anchor or there are differences.
AI digital people, also known as "2D hyperrealistic digital people", are closer to ordinary people, and if they are not carefully identified, they can easily be mistaken for real people. "With the help of AI technology, it is possible to generate a virtual digital person, and it is also possible to 'clone' a real person." "Compared with the former, the latter will have risks such as infringement of portrait rights," Chen warned.
A few days ago, Chen Lei officially introduced the "AI digital anchor" into the broadcast room, "All kinds of water parks will soon become a consumer hot spot, we hung a group purchase link in the broadcast room, and then use the" AI digital anchor "automatic commentary."
Chen Lei also pointed out that the current "AI digital anchor" can achieve very limited functions, the form is more like a "recording", the most straightforward statement is the "mouth for" of the real anchor, "the effect of a single digital person is limited, and now many companies are letting many digital anchors online at the same time."
Live 24 hours a day
In Chen Lei's view, the reason for choosing "AI digital anchor" is very simple, that is, cheap.
Over the years, the cargo master broadcast has become a regular position of many companies, the reporter saw from some recruitment platforms, in Jinan, recruit a monthly salary of thousands of less, more than tens of thousands. "And that's just the base salary, usually with commission." Chen Lei said that if you want to recruit experienced mature anchors, it is even more difficult, "the human cost of the enterprise is very high."
In contrast, the advantage of "AI digital anchor" is particularly obvious, the reporter search found that at present on the market, the annual service price of digital anchor business is generally ranging from several thousand yuan, the highest is only tens of thousands of yuan, and even some as low as several hundred yuan, and the main "hard work", can be 365 days, 7×24 hours uninterrupted with goods, do not need to pay five insurance and one gold, Not to mention getting a commission.
However, Chen Lei also admitted that after testing, "AI digital human anchor" can indeed solve the problem of anchor manpower, but put forward higher requirements for the operation, "if there is no one in the comment area to guide, only rely on digital human anchors, it is actually difficult to achieve transformation."
Therefore, Chen Lei believes that "AI digital anchor" is not omnipotent, and it is necessary to look at it rationally at present, "can not completely replace people, only replace a part of the" little white "anchor."
Digital people bring new business opportunities
Recently, the Tiktok platform released the "Platform Specification and industry Initiative on Artificial Intelligtion-generated Content", which responded to the common concerns of the public such as virtual person live streaming, AI-assisted content generation, and whether the traffic supports AI content, and made corresponding constraints.
"The industry generally believes that this is the first pass issued by the platform, and behind the constraints, it also means norms, and there will be more platforms to follow up and show their attitude." Chen Lei said that "AI digital anchors" may usher in faster popularity.
Up to now, a number of Internet manufacturers into the bureau, at the end of February this year, Tencent released AI intelligent creation assistant "Tencent smart film", the main everyone can create digital people; As early as last year's Baidu World Conference, it was proposed in the "Baidu APP Digital People Plan" to achieve "one digital person per capita." More commercial departments in Nanjing and other places have launched digital people-related entrepreneurship plans to help businesses develop on the Internet.
Chen Lei also shared the latest digital anchor business in the circle of friends, 2980 yuan welfare price, you can get 60 minutes of time, 20 shared digital anchors for a year to use, and gift online learning courses, 1 to 1 technical service support.
"In the past, many concepts were a gust of wind, but at present, the industry is generally more optimistic about 'AI digital human anchors'." Chen Lei also boldly predicted that digital people may become the company's standard equipment in the future.